Sunday, June 7, 2009

Cooking Light and Saveur Take Different Looks at Health

Cooking and food magazines are very popular with Americans. Different cooking magazines are targeted at different types of audiences and contain a variety of content.

Cooking Light is a magazine for the health conscious. Especially in a time when more and more Americans are deciding to be health conscious eaters, magazines like this one are becoming increasingly popular.

The magazine Saveur, calls itself "The Real Italy." This magazine is not concerned with healthy eating habits or cutting calories.

In comparison, these two magazines take the health of readers into account in different ways.

COOKING LIGHT

Cooking Light magazine strives to get people to "eat smart, be fit and live well," as it says on the cover. June's edition includes, "22 healthy meal makeovers. Chicken, chops & burgers: Less fat, fewer calories, great taste!" and also, "A delicious salad you'll love all summer".

These cover stories are an example of how the magazine entices readers by giving them lower calorie options and tastier health food.

There are lists of common foods including, Chinese, pizza, barbecue, and burgers and then the readers are given Cooking Light versions of the food which cut calories by huge numbers.

One of the main goals of the magazine is to coach its readers on how to make good and healthy decisions. For example, in the June edition, there is a story on how to buy the best produce and also exactly how to measure out one serving of different types of produce.

Because Americans tend to blame their unhealthy eating habits on things such as the cost of food or the lack of preparation time, Cooking Light takes this into account. For example, their is a page that suggests which wines to pair with what types of food and there are "bargain" examples of each type of wine suggested to readers as well.

There is an entire section in the magazine that provides readers with a variety of meals that only take 20 to 40 minutes to prepare. The magazine leaves readers with no room for excuses to not eat healthy.

SAVEUR

The cooking magazine Saveur, encourages readers to "Savor a world of authentic cuisine," as it states on the magazine cover.

This magazine encourages readers to indulge a bit more than Cooking Light does. For example, just as there is an article about produce in Cooking Light, where to get it and the right serving sizes, there is an article in Saveur about the sweetest types of fruit. Two different looks at produce.

In Cooking Light, every single recipe in the magazine provides nutrition content of the meal. Saveur does not do this. It gives recipes that go along with articles about the food.

This magazine also provides readers with background information on the food and it's country of origin. So it is a more educational and cultural approach to cooking.

These two magazines take a very different approach to educating their readers. Cooking Light offers advice and helpful tips on how to stay healthy and live a healthier lifestyle.

Saveur on the other hand, provides readers with delectable, rich recipes along with content to provide background to the recipe and it's origins.

If someone is trying to stay healthy or maybe has weight loss goals, Cooking Light is a great magazine that can easily aid in these goals. Saveur is a good way to learn about food and receive some cultural education along with it. This magazine hardly emphasizes healthy eating habits in any way.




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